World’s best ads ever #63: Axe hits the sweet spot with ‘Chocolate Man’
World’s best ads ever #63: Axe hits the sweet spot with ‘Chocolate Man’
Jun 14, 2022
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Finding Good Ads | Marketing | Advertising on Instagram: "The Axe “Chocolate Man” advert was part of the campaign for Axe’s Dark Temptation variant and first aired around 2008. In this memorable commercial, a man sprays on the Dark Temptation deodorant and magically transforms into a “chocolate man.” Walking around town, his chocolate-body draws intense attention from women, who literally bite, lick, and graze at him wherever he goes. The ad uses the song “Sweet Touch of Love” by Allen Toussaint
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