Nicosia Model of Consumer Behaviour
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Nicosia Model of Consumer Behaviour
Nicosia Model of Consumer Behaviour is a dynamic model which explains the decision making process of a consumer while being exposed to the Company's attributes through it formal and subtle communications. It traces the effect of the same on the consumer while providing for a means for improvement for the company to finally make a sale. This ...
39.3K viewsFeb 14, 2017
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