Generation Alpha, which encompasses those born between 2010 and 2024, constitutes the first generation entirely born and immersed in the digital era. Though still being born, Gen Alpha, mostly the children of millennials, is on track to become the largest generation in history, with an expected 2 billion people. Born after Apple's first iPhone and the debut of the iPad, Gen Alpha is already being dubbed as "iPad kids" online. According to YPulse, an organization dedicated to studying younger gen