The Foster’s ads with Paul Hogan in the UK during the 1980s were short, cheeky TV spots that sold both beer and a lifestyle. They showed Hogan as the laid-back Aussie who knew how to enjoy life, and they made Foster’s a household name almost overnight. The ads were filmed in Australia but carefully edited to match British humour. This gave them an exotic feel while still landing the jokes with a UK audience. Hogan often improvised his lines, and many of the funniest moments came from unscripted

The Foster’s ads with Paul Hogan in the UK during the 1980s were short, cheeky TV spots that sold both beer and a lifestyle. They showed Hogan as the laid-back Aussie who knew how to enjoy life, and they made Foster’s a household name almost overnight. The ads were filmed in Australia but carefully edited to match British humour. This gave them an exotic feel while still landing the jokes with a UK audience. Hogan often improvised his lines, and many of the funniest moments came from unscripted

9.5K views · 179 reactions | Could this possibly be one of the greatest ads on Australian Television? | Australian 90s 00s Nostalgia | Facebook