What is an Asset? What is Asset Management?
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YouTubeStructured Change
What is an Asset? What is Asset Management?
An Asset can be a logo, brand, design, literature, trademark, patent…Anything that does or could have the potential to deliver value to stakeholders. Don’t be fooled into thinking that non-physical assets do not require maintenance. Maintenance preserves the function in which the asset was designed. If a logo isn’t as effective anymore ...
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