In this keynote, Dr. Anthony Estreet speaks to the vital role of social workers in this evolving field: professionals who are trained to hold trauma, navigate systemic barriers, honor cultural roots, and advocate for communities that have historically been denied healing. Rather than allowing this emerging landscape to be shaped by profit or narrow clinical agendas, he urges social workers to step into leadership roles that center ethics, cultural relevance, and long-term community wellbeing. Vi