After six months back on the job, Steve Madden reflects on what he’s learned from covering medical marketing with a renewed perspective.

Marc Ernstoff, a physician who has pioneered immunotherapy research and treatments for cancer patients, said his work as a federal scientist proved untenable under the Trump administration. Philip ...

Sylvia Chou specializes in communication between patients and their health care providers, and social media’s role in public health. She joined the federal government in 2007 as a fellow and became a ...

Astellas Pharma has awarded its healthcare provider (HCP) and direct-to-consumer (DTC) business to CMI Media Group, Compas and WPP Media, the drugmaker confirmed Monday afternoon. According to ...

As we celebrate International Women’s Day, we need to ensure the pharma industry maintains and accelerates progress on gender diversity.

Healthcare marketers today operate with unprecedented reach and sophistication. Campaigns span more channels. Data are richer. Patient journeys are carefully mapped, sequenced and optimized. And yet, ...

Patient advocates say state administrators in Iowa appear to be reining in Medicaid spending by cutting what are known as home and community-based services for people with disabilities.

The Weber Shandwick Collective agencies will stay at their current space under the terms of their existing lease.

The Centers for Medicare & Medicaid Services, which manages the five-year Rural Health Transformation Program, says states could lose money if they make major changes to the plans approved in their ...

Lantern announced partnerships with Novant Health and EmergeOrtho as part of its ongoing collaboration with the North Carolina State Health Plan. Nanox is collaborating with three new partners to ...

TrumpRx underdelivered in its first month; Eli Lilly wants to strike a GLP-1 deal with employers; Wide disparities found in hospitals' drug prices.

The Minnesota crackdown revealed the sweep of the surveillance and capture system the Trump administration is using to uproot immigrant communities in the United States, and the effect of its powerful ...