The brand’s European marketing lead believes by making tyre advertising more “cool” and “digestible” it will help Hankook cut ...

Reddit has made great strides in improving its offer to brands - and now its CMO believes the social media platform is ready ...

OK, not quite the famous Springsteen lyric, but in today’s world of marketing leadership, it rings true. We talk a lot about ...

Despite having a successful and distinctive brand platform with ‘Superhumans’, Channel 4’s CMO discusses the “scary” decision to go in a different direction.

As the use of gen AI becomes widespread, could a mix of “quality, restraint and responsible use” help marketers avoid ethical ...

In relation to advertising, “gatekeeper media” delivers higher levels of trust compared to UGC sites and platforms.

The path from marketer to general management is one that is still rarely taken - but Kimberly-Clark’s John Starkey believes ...

Skoda is looking to tap into “how customers feel” to establish itself as a credible EV player, so when people are ready to ...

While some brands debate the role for AI in their marketing plans, others are embracing the possibilities to optimise ...

In a category that tends to focus on hydration, Ribena is instead highlighting its “unique” taste and positioning itself as a ...

Learn how to validate digital audiences and confirm whether you’re truly reaching the people you intend to target.

From opening up conversations around miscarriage to ensure people get the support they need to Diageo’s mission to get drinkers to rethink tequila, it’s been a busy week. Here is my take.