The streaming service is raising its prices for both new and current subscribers by $3 for its ad-supported Peacock Premium option.

The Comcast-owned streaming service is hiking its subscription rates by $3 starting next week, Peacock confirmed. Beginning on July 23, new and returning subscribers will pay $10.99 a month for Peacock Premium and $16.

Peacock, NBCUniversal's streaming home for The Office and Love Island USA, is going to cost a good bit more starting on July 23, Variety reports. The streaming service's two existing tiers will cost an additional $3 per month,