It's tone deaf because it features problematic legacy data its clients - and the MRC - have been pushing it to restate for actual upfront planning purposes.

Gabriel Sherman, author of the latest and shortest Murdoch biography, is an outstanding journalist. But does he have something new to say about the media mogul?

ERGO NEXT reports on starting a consulting business, outlining essential steps like licensing, creating a plan, and marketing ...

For years, DOOH dangled just out of reach for U.S. agencies—visible, powerful, but frustratingly underestimated.

Marketers who want to remain competitive need to reexamine the way they view, plan and measure performance across video and streaming platforms. If they’re still debating programmatic vs. direct or ...

Carat’s Fiona Black shares how media planning is shifting toward relevance, accountability and strategic judgement in an increasingly automated ecosystem. What does meaningful media planning and ...

Job cuts and pressure to placate Trump loom over major changes in store for two TV news organizations that will be combined ...

The Paramount-WBD mega-merger won't happen for at least six months, as it still needs approval from regulators in the US and ...

Atlanta Braves Holdings remains undervalued, with a conservative asset valuation of $3.9B versus a $2.56B market cap. BATRA/BATRK's financials are robust: 2025 baseball revenue is up 7% to $600M; real ...

Starting this week, a series of trials will test a new legal strategy claiming that Meta, TikTok, Snap and YouTube caused personal injury through addictive products. By Cecilia Kang Reporting from ...

Forrester is out with a new report, which finds that 81% of marketers say their firms plan to increase their principal media buying—acquiring media directly from agencies—in 2026. The finding is based ...

WARC has released The Future of Media 2026 highlighting current trends in media planning, advertising investments and the media ecosystem. Paul Stringer: “The established model for media planning and ...