In this Industry Snapshot, 5th Element’s Muneef Khan explains how the agency has moved from buying audiences to buying ...

Gabriel Sherman, author of the latest and shortest Murdoch biography, is an outstanding journalist. But does he have something new to say about the media mogul?

New York, March 12, 2026 – Nielsen, a global leader in audience measurement, data and marketing intelligence, today released ...

For years, DOOH dangled just out of reach for U.S. agencies—visible, powerful, but frustratingly underestimated.

The war in Iran is roiling jet fuel prices and airlines are beginning to hike prices, unsettling travelers far from the Middle East. If you're booking a flight soon, here are things to know.

President Trump's assurances that a rising U.S. death toll and soaring energy prices will be temporary and worth the pain are ...

Marketers who want to remain competitive need to reexamine the way they view, plan and measure performance across video and streaming platforms. If they’re still debating programmatic vs. direct or ...

Paramount Skydance CEO David Ellison is looking to battle Netflix by bringing on short-form video and hiring key executives away from Amazon.

The Kristi Noem commercial is a federal public-affairs advertising campaign that uses broadcast TV, streaming, and digital ...

Job cuts and pressure to placate Trump loom over major changes in store for two TV news organizations that will be combined ...

The Paramount-WBD mega-merger won't happen for at least six months, as it still needs approval from regulators in the US and ...

As Paramount and Warner Bros, two huge Hollywood conglomerates, merge, you may be wondering, what does this mean for my favorite shows and films?