Svedka is taking a different approach from other alcohol creatives - its leaning into the culture's more campy, horny mood.

Pictured: Druski and Tom Brady in delivery service GoPuff's 'Hard Pass' ad. (Photo credit: GoPuff, used with permission) ...

The Big Game spot will be the first dedicated solely to a vodka brand in at least three decadesLOUISVILLE, Ky., Dec. 3, 2025 ...

Ahead of the Super Bowl commercial rush in February, USA TODAY Ad Meter is keeping fans updated on who's in and who's out.

The 'Victorious' and 'Zoey 101' star talked to PEOPLE about her favorite childhood shows and her first-ever Super Bowl ...

Svedka vodka will air a Super Bowl commercial for the first time and will use AI to help produce the spot that will air just ...

Silverside AI and Sazerac's in-house Shop look to the Big Game to rebuild a robot and revive its vodka brand.

Vodka brand’s ‘Fembot’ character is back after more than 10 years in retirement.

Hellmann’s Mayonnaise will return to the Super Bowl for a sixth consecutive year with a 30-second spot handled by agency VML.

We asked mixologists for their top picks of vodka brands that they prefer for martinis, so you can elevate your cocktails ...

If you’ve ever wished your apple pie came with a little more bite, this apple pie cocktail delivers. It feels like liquid autumn: crisp apple, warm spice and just enough citrus lift without collapsing ...

This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter. Sazerac has acquired small batch spirits company Western Son ...