Social media marketing can help you reach new customers, develop a more loyal customer base, and generate sales—but only if it’s working. So how do you know ...

Social media never sits still. Every scroll, swipe, and tap you make today reshapes the algorithms that will judge your ...

Bank of America on Wednesday released a report analyzing performance metrics for social media platforms following the release of January Sensor Tower time spent data. In international markets, ...

People don’t agree on much these days. But one thing brings them together, whatever their politics: the idea that, because social media harm children and teenagers, they should be banned from using ...

This is an excerpt of the Sustainable Switch newsletter, where we make sense of companies and governments grappling with climate change, diversity, and human rights on Tuesdays, Thursdays and Fridays.

An expert witness in a case brought by a California woman against Meta, the parent company of Facebook and Instagram, testified that the design features of its social media apps are addictive, ...

The world's biggest social media companies face several landmark trials this year that seek to hold them responsible for harms to children who use their platforms. Opening statements in one such trial ...

For more than a decade, policymakers and advocacy groups have cast teenagers’ use of social media as a looming public health crisis. This now widely accepted assumption has fueled calls for bans and ...

Annalee Schott used to live in rural Colorado where the farm, the barn, and the horses were her happy place. But online she was drawn into a dark world. The 18-year-old’s TikTok algorithm allegedly ...

Australia recently decided to try something ambitious. Starting late last year, all children under 16 have been banned from having accounts on social-media sites such as TikTok, YouTube, and Instagram ...

The slides are perfect. Every box on the dashboard is green. After an hour of briefing, senior leaders nod, thank the team and move on. Two months later, the program slips a key delivery and scrambles ...

The addition of social performance data in GSC reflects how discovery, trust, and visibility now span search engines and social platforms. Google has been testing Social Channel Insights inside Google ...