The playoffs are right around the corner and this is a week where movement in the right or wrong direction could be all the ...

Adeel Shams, the founder of the popular sneaker resale brand CoolKicks, was arrested in the middle of a live stream as Los Angeles Police Department officers raided the store, according to a report ...

The Kansas Jayhawks are likely out of the running for Tyran Stokes and Brandon McCoy now that the two have signed multi-year NIL deals with Nike.

The Dallas Cowboys are coming off one of the biggest games of the regular season. Last Sunday, the team welcomed Micah ...

Former Monterey High School star and current Oklahoma freshman, Aaliyah Chavez was named as a member of Nike's 2025 NIL Class ...

After the initial announcement back in August, Nike has finally dropped the merchandise with Caitlin Clark's new logo on it.

The third Astroworld Festival, Nov. 5-6 at NRG Park, is the main event. The sold-out lineup includes Tame Impala, Bad Bunny and SZA. But a spate of inspired affairs are scheduled in the days leading ...

Tyran Stokes, the No. 1 overall recruit from Sherman Oaks, California, has inked an NIL deal with Nike ahead of the 2025-2026 ...

Mark Hulbert made the case that two industries are especially vulnerable to downturns in the stock market of at least 40% over the next two years.

OU women's basketball true freshman guard Aaliyah Chavez has signed an NIL shoe deal with Nike, the company announced on Friday.

In the Nike outlet, $60 could score you a premium running shirt and shorts, or perhaps last season’s training shoes during a clearance event. At the Cosmetics Company Store, that budget transforms ...

Nike Inc.’s turnaround efforts are starting to pay off as the world’s largest sportswear company realigns the business around sports such as running and basketball.