That seems to be what industry economist and former big agency insider Brian Wieser is suggesting in a new report being released this morning. The report, "The Future of Planning Is The Platform," was ...

“Ad Agents” is a column focused on the agency-side of the digital media community. Matt Greitzer is the Co-Founder of Accordant Media, a media buying and optimization company. “What do agencies do, ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Monahan, global client president and ...

The media landscape has changed drastically since 2010. Each year since has brought with it a new mix of consumer behaviour, media preferences and tech trends. That, coupled with the ubiquitous ...

The addition aims to help marketers plan campaigns — and signal the industry that the embattled company is adapting to the current landscape. By Rick Porter Television Business Editor Nielsen says it ...

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Much has been made of recent media landscape fragmentation, yet less has been made of how it has become faster. While the ‘laws’ of marketing have been set by a canon of modern theorists, new ...

Today’s media planning is more dynamic and data-driven than ever, offering marketers a complex landscape of opportunities and challenges. From determining how budget impacts channel performance to ...

From an agency advertiser’s perspective, our job is fun and exciting but also challenging and laborious in the same breath. Each scoped campaign, across a myriad of industries and objectives, can ...

Many brands have separate departments for content marketing and media planning, both of which help get their products and services out in front of customers. However, for a business to truly engage ...