A CRM-powered loyalty program uses customer data to reward repeat customers with personalized offers, discounts and other incentives.

Is the engage-to-earn strategy a retread of a similar brand loyalty approach popular on social media, or is it a new arrival on the CRM scene? Rahangdale: While engage-to-earn may feature similarities ...

Groweon CRM integrates robust loyalty program features that allow cosmetics brands to reward repeat customers, incentivize referrals, and increase customer engagement.

Brands and retailers have long relied on search to increase their visibility and drive customer engagement. Loyalty has become increasingly valuable from a conversion, customer lifetime value and ...

Gameball says brands use its tools to build long-term relationships with customers and ensure retention through personalized loyalty programs that are informed by data.

Brand Keys, in compiling its 28th Annual Customer Loyalty Engagement Index, found that loyalty is more complex today, just as the consumer, the marketplace and marketing have become more complex. But ...

An effective combination of loyalty, customer experience and branding—delivered in personalized ways—is the key to unlocking greater engagement. Here are five steps to help reframe your CRM ...

In episode 359 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lisa Erickson, senior director of customer relationship management (CRM) and loyalty at Sleep Number. Erickson discusses ...

About Captain Up Captain Up is an award winning engagement and loyalty platform, helping brands drive long-term customer value through data-led personalization, gamification, and behavioral insights.

MOUNTAIN VIEW, Calif., May 14, 2025--Bloomreach, the agentic platform for personalization, today announced it has partnered with Captain Up, the premier gamification and loyalty platform. This ...