Just such a transformation is underway at Xuan Wu Cloud Technology Holdings Ltd. (2392.HK), a provider of software and communications services for businesses. Over recent months, the company has seen ...

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

Not all enterprise software moats are created equal. That’s the framework analyst Biel laid out recently when assessing which software companies can actually survive the AI wave, and which ones just ...

Nutshell reports that simple CRM systems can deliver strong ROI through better user adoption and measurable metrics compared ...

According to a recent survey, financial advisory firms and professionals value customer relationship management solutions the ...

Tata Power shares rise after the company partners with Salesforce to deploy AI tools for managing renewable energy customers ...

Ten years ago, Oracle (NYSE: ORCL) and Salesforce (NYSE: CRM) were both navigating a pivotal shift: legacy software companies racing to reinvent themselves as cloud businesses. Both made it, but the ...

New integration enables real-time company data enrichment, AI lead qualification, and cross-border B2B intelligence ...

Identity is part of foundational infrastructure and should be strengthened so digital transformation initiatives can truly deliver, says MDM tech exec Rachel Blum at HIMSS26.

Work Truck Solutions(R) , the leading commercial vehicle authority, has announced the launch of its new commercial-native Customer Relationship Management (CRM) solution, the first CRM platform ...

Salesforce launches Agentforce Contact Center to unify voice, AI, and CRM data on a single platform, aiming to eliminate fragmented customer support systems.