EXCLUSIVE: Propagate Content, the independent studio founded by Ben Silverman and Howard T. Owens, has acquired Callen Hamilton Boyer’s creator-first agency Sway Social. The acquisition of Sway Social ...

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The inaugural ADWEEK Tech Stack Awards recognize companies that are leading the evolution of marketing technology. Sprinklr (NYSE: CXM), the definitive, AI-native platform for Unified Customer ...

The need to maintain a social media presence as a brand is a given, though building your platform isn’t always a straightforward task. Thankfully, plenty of content creation and social media ...

Amid the rise of A.I.-generated content, authenticity—and the humans behind it—remain a brand’s most valuable asset. Unsplash+ But reducing the social media management role to content production ...

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This is important because: If people constantly reward poor journalism or more dramatic content, platforms have no incentive to boost reliable info, and misinformation gets a free algorithmic ride. Ok ...

This edited excerpt is from “The 10 Principles of Effective Social Media Marketing” by Jon-Stephen Stansel ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. People log into ...