After six months back on the job, Steve Madden reflects on what he’s learned from covering medical marketing with a renewed perspective.

Astellas Pharma has awarded its healthcare provider (HCP) and direct-to-consumer (DTC) business to CMI Media Group, Compas and WPP Media, the drugmaker confirmed Monday afternoon. According to ...

As we celebrate International Women’s Day, we need to ensure the pharma industry maintains and accelerates progress on gender diversity.

Healthcare marketers today operate with unprecedented reach and sophistication. Campaigns span more channels. Data are richer. Patient journeys are carefully mapped, sequenced and optimized. And yet, ...

Patient advocates say state administrators in Iowa appear to be reining in Medicaid spending by cutting what are known as home and community-based services for people with disabilities.

The Weber Shandwick Collective agencies will stay at their current space under the terms of their existing lease.

The campaign focuses on educating the one in 10 U.S. adults living with chronic hand eczema (CHE), particularly the one in three patients who have never heard the specific name of their condition.

Medical inflation has steadily outpaced general inflation for years, with bills for many brief, routine procedures reaching tens of thousands of dollars.

During this latest round of earnings calls, marketing didn’t factor heavily in these discussions. Lilly did address sharply rising commercial costs which go in tandem with its massive revenue growth, ...

Calcium+Company is deepening its advertising leadership bench with the appointment of industry veteran Anna Kotis as its chief of advertising. Announced Thursday morning, the Kotis hire is a strategic ...

The U.S. Food and Drug Administration (FDA) has issued warning letters to 30 telehealth companies citing false or misleading claims about compounded GLP-1 weight-loss products on their websites. The ...

TrumpRx underdelivered in its first month; Eli Lilly wants to strike a GLP-1 deal with employers; Wide disparities found in hospitals' drug prices.