After six months back on the job, Steve Madden reflects on what he’s learned from covering medical marketing with a renewed perspective.

Astellas Pharma has awarded its healthcare provider (HCP) and direct-to-consumer (DTC) business to CMI Media Group, Compas and WPP Media, the drugmaker confirmed Monday afternoon. According to ...

As we celebrate International Women’s Day, we need to ensure the pharma industry maintains and accelerates progress on gender diversity.

Healthcare marketers today operate with unprecedented reach and sophistication. Campaigns span more channels. Data are richer. Patient journeys are carefully mapped, sequenced and optimized. And yet, ...