Discover how SMB marketers can use voice AI to boost customer experience, convert more leads, and achieve tangible ROI by ...

Marketing Management - Knowledge workers say email and and chat/messaging are the tools that lead to the most friction and ...

Artificial Intelligence - Some 91% of agency leaders say they see a future in which headcount is somewhat or substantially ...

Customer advisory boards can transform B2B account-based marketing by improving customer insights, aligning Sales and ...

Marketing Operations (MOps) has gone from being a largely overlooked and underfunded department to being recognized as critical to organizational success. To better understand the evolving role and ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration ...

When faced with a challenge or problem, one of the best first steps in solving - even before you start thinking-up possible solutions - is to examine and restate the problem. As Morgan D. Jones writes ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

Most people who consume professional content on LinkedIn do so to keep up with industry news (78% of respondents) and to discover new ideas within their business area (73%), according to data from a ...

A recent B2B marketing study by B2B International paints an interesting picture of the current marketing challenges US businesses are encountering, the strategies they are employing, and what they ...

A healthy marketing budget can be powerful fuel for brand expansion and sales growth. But when sales improve, most marketers need to prove that their activity was the driver of sales lift. Marketers ...