WPP has announced that CVL Srinivas (Srini), country manager for India, will retire from the company at the end of March 2026 ...

From trailers to feeds, creator-led promotions now anchor film launches, reshaping budgets, discovery mechanics and how ...

How the governments choose to regulate now will determine what the creator economy looks like next.

From agentic AI product demos to client meetings, an inside look at how leaders from the major holding companies approached ...

Introducing the actor as the brand's fact, the campaign positions natural diamond jewellery as an expression of individuality ...

In 2026, scale alone won’t win. The brands that thrive will be those that orchestrate attention across the premium open ...

Sports company PUMA has appointed Nadia Kokni as vice president, global brand marketing, effective 1 January 2026. Kokni ...

If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.

For decades, brand managers dreamed of tailoring communication to very specific groups. The Internet transformed that dream ...

The global tech fest illustrated that the next wave of brand growth will come from those willing to invest in creative tech ...

The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it ...

The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency ...