Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

Gap’s new Katseye denim ad, set to Milkshake, has gone viral with 20 million views, praised for diversity and individuality, ...

Katseye and the Gap are giving us something old, something new, something borrowed and something blue. In a new ad campaign, ...

Gap’s viral denim ad starring Katseye, which social media users have praised for its diversity, comes weeks after American ...

A fall denim campaign centered on, in the words of choreographer Robbie Blue, “celebrating everyone’s differences?” count us ...

Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

Katseye, the multinational girl group formed through Hybe and Geffen's Dream Academy, stars in Gap's viral 'Better in Denim' campaign. From charting singles to fashion takeovers, here's everything you ...

Nearly a week after its initial launch, the internet can't seem to get enough of the girl group's spunky denim partnership.

Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...

On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim looks ...