In this Industry Snapshot, 5th Element’s Muneef Khan explains how the agency has moved from buying audiences to buying ...

It's tone deaf because it features problematic legacy data its clients - and the MRC - have been pushing it to restate for actual upfront planning purposes.

The FBI has not verified information alleging that the country planned to launch drones from a ship off the West Coast.

ERGO NEXT reports on starting a consulting business, outlining essential steps like licensing, creating a plan, and marketing ...

For years, DOOH dangled just out of reach for U.S. agencies—visible, powerful, but frustratingly underestimated.

Brian Rolapp confidently strutted up the steps and behind the podium in front of 1,100 PGA Tour employees, media and others ...

Marketers who want to remain competitive need to reexamine the way they view, plan and measure performance across video and streaming platforms. If they’re still debating programmatic vs. direct or ...

Paramount Skydance CEO David Ellison is looking to battle Netflix by bringing on short-form video and hiring key executives away from Amazon.

Carat’s Fiona Black shares how media planning is shifting toward relevance, accountability and strategic judgement in an increasingly automated ecosystem. What does meaningful media planning and ...

Job cuts and pressure to placate Trump loom over major changes in store for two TV news organizations that will be combined ...

If Paramount can close its deal to buy Warner Bros. Discovery, Larry and David Ellison will influence nearly every corner of news, entertainment and tech. By John Koblin and Brooks Barnes As little as ...