For all the progress celebrated during Women’s History Month, media buying continues to struggle with its ‘boys’ club’ reputation. Leaders reflect on why decision-making roles remain concentrated ...

Guideline a leading provider of Ad Intelligence and Media Plan Management technology today announced the launch of its Media Plan Management MCP Server, a new product that enables customers including ...

In this Industry Snapshot, 5th Element’s Muneef Khan explains how the agency has moved from buying audiences to buying ...

The Black Stars have qualified for the FIFA World Cup 2026. In boardrooms across Ghana, a familiar instinct is already ...

The S&P 500 valuation looks stretched—it could fall 26% to the long-term average. Learn the 15-year rule, crash recovery ...

The war in Iran is roiling jet fuel prices and airlines are beginning to hike prices, unsettling travelers far from the Middle East. If you're booking a flight soon, here are things to know.

Marketers who want to remain competitive need to reexamine the way they view, plan and measure performance across video and streaming platforms. If they’re still debating programmatic vs. direct or ...

The Media Store has appointed Brady Lyon as its new Investment Director, a newly created role aimed at enhancing the agency’s buying footprint and revenue management. Lyon brings nearly a decade of ...

The Digiday Media Buying Summit brings together decision-makers across agencies and brands to move the industry forward. Through interactive programming and meaningful connections, we address the ...

The memory crisis is reshaping enterprise storage. How the industry is responding, and what IT leaders should do now to ...

Homeownership offers you a chance to build equity you can capitalize on. It also offers tax breaks and more estate-planning options. Financial benefits aside, it's nice to be able to customize your ...