A great example of keyword research driving organic traffic was when I targeted long-tail, question-based keywords for a roofing client’s blog. Instead of going for broad, competitive terms like “roof ...

Targeted traffic: A solid SEO strategy brings in users who are actively searching for solutions you provide, increasing the ...

Generative AI and other advancements present new challenges and opportunities, says Chris Attewell at Search Laboratory. It’s ...

In recent years, SEO has undergone a seismic shift from keyword-based strategies to intent-based optimisation. Understanding and aligning with user intent has become one of the most critical factors ...