Netflix has unveiled a new ad metric called “monthly active viewers” to highlight the reach of its ad-supported subscription ...

Netflix unveiled it has more than 190 million monthly active viewers watching commercials as it aims to expand its reach into ...

Netflix said on Wednesday that ads on its platform have reached over 190 million monthly active viewers (MAVs) globally, as ...

Netflix's ads head said the platform has made "great progress" in addressing concerns it has faced about its business.

Netflix is rolling out a new advertising metric that it says shows the wide reach of its ad-supported subscription tier.

The streaming giant intends to institute a new measure for advertisers that tabulates how many of the 190 million monthly ...

Netflix is switching to a new metric to capture the scale of its ad-supported tier, announcing it now reaches 190 million ...

Netflix announced a new user metric on Wednesday to provide a more comprehensive picture of engagement for advertisers.

Netflix has introduced a new metric to measure its ad reach in terms of viewers instead of accounts. "After speaking to our ...

Monthly Active Viewers are defined as members who have watched "at least 1 minute of ads on Netflix per month" brazenly multiplied by houssehold members.

Netflix has sanctioned a 10-for-1 stock split intended to make shares more attainable for retail investors and employees ...