It's tone deaf because it features problematic legacy data its clients - and the MRC - have been pushing it to restate for actual upfront planning purposes.

How a Comprehensive Marketing Strategy Generated $2.5 Million in Just Four Months Johnstown, United States - March 11, ...

With so many changes in how people communicate, the lead generation and conversion process seems daunting. But experts say ...

MiQ, a global programmatic media company, has launched its AI-powered platform MiQ Sigma in India, as it seeks to strengthen its technology offerings in the country’s evolving digital advertising ...

In this Industry Snapshot, 5th Element’s Muneef Khan explains how the agency has moved from buying audiences to buying ...

As influencer marketing budgets grow, education for both brands and creators could pay off - especially with verification ...

ERGO NEXT reports on starting a consulting business, outlining essential steps like licensing, creating a plan, and marketing ...

Ad spending might take a 10-15% hit in the near term as brands, faced with a protracted West Asia turmoil, tread with caution ...

Speaking at Pitch CMO Summit 2026, Lakshmi Narayanan B, CMO at CEAT said while AI can generate content quickly, differentiation will come from insights rooted in real human behaviour ...

MiQ Sigma has been designed to bring greater clarity and consistency to multi-platform activations, particularly for campaigns with high operational complexity, the company said ...

YMH Studios today announced a strategic attribution partnership with Magellan AI, making full multi-platform attribution available permanently free for ...

A giraffe baby is on the way at the Cincinnati Zoo!