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The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...
This blog shares 14 proven tactics to help brands drive loyalty, increase repeat purchases, and grow customer value.
Mid-market companies, those privately held, $50M–$500M revenue engines in sectors like manufacturing, foodservice, retail, ...
Endless Protocol’s Luffa app redefines fan engagement with wallet-native messaging, loyalty, and decentralized identity.
Because millions of Americans log into their social media accounts daily — particularly younger generations like millennials and Gen Zers — a social media presence is crucial for brands. Platforms ...
Brand partnerships can be a great way to enhance how customers engage with loyalty programs, however, these partnerships require careful planning.
About Captain Up Captain Up is an award winning engagement and loyalty platform, helping brands drive long-term customer value through data-led personalization, gamification, and behavioral insights.
UK beauty and make-up brand ICONIC London has reported significant improvements after implementing a dedicated B2C Customer Relationship Management platform. The company has seen a 20% year-on-year ...
VoC is a critical part of understanding your customers' journey. Here are the VoC metrics that you should focus on, and some you may have been ignoring.
Brand Keys, in compiling its 28th Annual Customer Loyalty Engagement Index, found that loyalty is more complex today, just as the consumer, the marketplace and marketing have become more complex. But ...
This article explores the historical evolution, strategic benefits, and future trends of CRM systems, emphasizing their critical role in business strategy.