Food brands use blockchain tokenized loyalty to boost engagement, transparency, and customer ownership of rewards.
Traackr’s “Indie Beauty” research shows how brands like Rhode, Merit, and e.l.f. are beating beauty giants with a smarter, ...
Whether you’re a café in Chatham, a contractor in Orleans, or a nonprofit in Hyannis, the key to year-round marketing success ...
PepsiCo sponsored a panel discussion at the recent Fast Company Innovation Festival that explored ways global brands can map ...
New strategic alliance between Merkle, Airship, and Salesforce enables marketers to activate mobile-first customer loyalty programs.
On October 18, 2025, Accra’s Independence Square became more than a concert venue; it became the living heartbeat of a brand. Thousands of fans, filled with energy and chanting “SM4LYF!”, gathered ...
It wasn’t so many years ago that ketchup and Heinz were synonymous, Starbucks was the default destination for meetups, and J. Crew was the darling apparel brand of aspirational young adults. Like most ...
Customer loyalty this year is built on a combination of generative artificial intelligence, always-on customer experiences, and brand experiences that customers actually want, according to Brand Keys, ...
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