Brand Keys, in compiling its 16th annual Loyalty Leaders List, identified expectations as the key driver of consumer behavior and loyalty. "This year consumers assessed 1,465 brands in 142 categories.

The 2024 South African Loyalty Awards, designed specifically to celebrate loyalty brilliance and innovation, announced the winning loyalty brands at ... loyalty & CRM consultancy, based in South ...

In today's hyper-competitive business landscape, a unified view of the customer has become the holy grail for brands seeking ... looking to take their CRM and loyalty initiatives to new heights ...

Nearing a year since the merger’s announcement, the executive dished on what’s working for VML, including surprising client demand for CRM.

The role of personalisation in acquisition and retention, as well as how the industry can combat rising costs, are put under ...

As the first fully technology-driven generation, Gen Z-ers are different from their predecessors in the way they engage with brands, according to customer experience experts. With unlimited ...

Paytronix had been powering the two store brands’ loyalty programs, so the company was a natural fit for the expansion. Paytronix built a customized, branded mobile app for Twice Daily that makes its ...

Net Promoter Scores (NPS), customer satisfaction scores (CSAT) and customer effort scores (CES) are the three basic KPIs of ...

In this article, let’s understand the importance of social media marketing in brand building, ways to increase brand ...

The increasing cost of user acquisition has proven to be a critical pain point for many across the sports betting ecosystem.

Consumers’ relationships with brands are not all that different from relationships with people. Some you genuinely care ...