The creative is immaculate. The media plan is airtight. The brand managers are quietly pleased with themselves. There is only one problem: the cultural moment your campaign was built around passed ...

New York, March 12, 2026 – Nielsen, a global leader in audience measurement, data and marketing intelligence, today released ...

In this Industry Snapshot, 5th Element’s Muneef Khan explains how the agency has moved from buying audiences to buying ...

The companies’ joint production shingle, 100 ZEROS, is partnering with the creators of ‘The Bachelor’ and ‘American Idol’ to produce bite-sized stories that will debut on the Google TV app.

The major agency has hired studio vets Casey Leddy, Jim Morris and Kris Wallis for content collaborations with major talent and brands across media platforms.

EXCLUSIVE: Propagate Content, the independent studio founded by Ben Silverman and Howard T. Owens, has acquired Callen Hamilton Boyer’s creator-first agency Sway Social. The acquisition of Sway Social ...

Former New Regency exec Ed Rubin set as Head of International TV; Chelsea Barnard and Matthew Budman recently rejoined as co-heads of film in US.