Learn how brands use crypto wallet analytics to track engagement, personalize marketing, and build trust in Web3.

While a strategic approach to agentic AI can provide benefits, it also comes with real-world hurdles on the road to adoption.

New AI method simulates human shoppers with 90% accuracy, threatening to transform the $80 billion market research industry with synthetic consumer panels.

CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights ...

Crocs Inc. (NASDAQ:CROX) has emerged as one of the most unexpected winners in China's consumer market, transforming from a ...

Consumers still prioritise sustainability, but a Bain & Company survey indicates fashion brands are failing to provide ...

Five Republican state attorneys general are questioning whether collective action organizations like the U.S. Plastics Pact, ...

The recipient of this honor is known for their strong commitment to sustainable innovation in the packaging industry. The doctoral research, conducted by Piyush Singhal, focused on the "Perception of ...

Today’s teens are drinking and smoking less, but many are spending more time online, where risky behaviors can be harder for ...

IBS Intelligence (IBSi) is the world’s only pure-play Financial Technology focused research, advisory, and fintech news analysis firm, with a 30-year track record and clients globally. We take pride ...

Nearly two-thirds of Halloween shoppers in the UK are expected to cut back on spending this year due to cost pressures.

Entertainment marketing, when rooted in purpose, can be a powerful force for good, fostering positive cultural change while ...