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The ins and outs of comparative advertising

The High Court recently dismissed Unilever’s appeal against a Standards Appeal Council decision, denying it the right to continue using the terms “10X cavity fighting” in its Pepsodent toothpaste ...
For in-house counsel and marketing teams, 2026 is shaping up to be an active year for advertising disputes. Regulators, competitors, and consumers are converging on familiar concerns – truthfulness, ...
Accordingly, NAD recommended that RedPocket discontinue the challenged claims or modify them to clearly and conspicuously communicate, in the main claim, that high-speed data is capped under certain ...
The dupe-culture darling just raised $500 million. I ask its first head of brand and narrative how she's positioning the ...
B&T chats quavers, clefs and treble with Octave CMO. Before he reminds us we were supposed to be talking about the F1.
According to eMarketer and TransUnion’s study, The True Cost of Trust in Marketing Measurement, more than half of marketers ...
India's Commerce Secretary confirms ongoing U.S. trade deal discussions, pending clarity on U.S. tariff structure amid ...
How has Quince made such an impact in so little time?
You might think that Americans are constantly buying new cars, but if you look at the average numbers, we actually tend to ...
Last year techUK's Future Visions series explored physical AI as a next-generation technology with cutting-edge uses in robotics, smart machines, and human-machine collaboration. This year, our AI and ...