We discussed building and scaling content operations at the November MarTech Conference. Here's a recap. The post Zero to launch: AI-powered campaign creation without the creative logjam appeared ...

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.

Needing to redraw North Carolina's legislative districts under a court order, lawmakers last year employed a state lottery ...