From changes in data availability to the growth of new platforms to shifting customer behavior, digital advertising today isn’t what it was just a few years ago.

Microsoft is bringing more transparency to its search advertising with a new feature that explains ad placement decisions directly in Bing results.

Malicious advertisements are now being injected into Microsoft's AI-powered Bing Chat responses, promoting fake download sites that distribute malware.

Bing seems to be testing displaying ads on the left side bar of the Bing Search results. Previously, Bing had organic free listing details on that left side bar but now it seems they are testing ...

Ads are coming for the Bing AI chatbot, as they come for all Microsoft products The quantity of ads in Windows and Edge is bad, but their quality is worse.

Pay-per-click (PPC) advertising is all around us. Whether you’re conducting a Google search or scrolling through social media, there are PPC ads. Pay-per-click marketing is a form of digital ...

Microsoft is now putting ads in Bing Chat responses as the company explores new ways to push traffic to publishers.

Microsoft Corp. has confirmed recent reports that it’s planning to monetize Bing Chat with embedded ads. Yusuf Mehdi, the corporate vice president of Microsoft’s modern life, search and ...

Users can expect to see sponsored results and ads in their Bing Chat experience in the near future. For many in the field, the decision to marry advertising and generative AI is an obvious one.

As Google Targets AI Search Ads, It Could Learn a Lot From Bing Microsoft and Google are bringing ads to their AI search experiences. But users don’t always find it helpful.

This rising popularity has attracted advertisers seeking to reach a vast user base, but this has also created a channel for potential abuse. One of the methods used to introduce ads into Bing Chat ...