In the age of AI, brand soul defines success. Learn how a clear brand creed fuels authenticity, loyalty, and lasting ...

For World Down Syndrome Day 2026, CoorDown has launched ‘Just Evolve,’ a hard-hitting international campaign urging society to leave the R-word, and all offensive language abo ...

Most commercial real estate marketing does not stop people in their tracks. JLL’s installation at Grand Central Terminal in New York does. The company has erected a 16-foot LED “tower” in the center ...

The music streaming platform leads the World Creative Rankings 2026 campaign list, marking a final major creative triumph for FCB New York before the agency brand disappeared last year.

For many children, bedtime comes with a familiar fear of the dark. Research across Italy, France and Spain shows that three out of four children aged 9 or younger are afraid of it. A common household ...

John Cena is a performer by vocation, but he is also a master promoter. Over a two-decade career with WWE, he built one of the most recognizable personal brands in modern wrestlin ...

New Publicis Production CEO Deepti Velury explains why it’s doubling down on predictive measurement. For brands, it’s never been easier to produce content. Over the past few years, agencies have armed ...

But as Matthew Stevens, CEO at MOI Global, argues, the brands winning in 2026 are the ones that stop separating them altogether. Everyone’s talking about brand right now. Which, on the face of it, is ...

The instinct is to frame this as a talent acqui-hire or a land-grab for agent-driven social media. That misses what should concern – and excite – the industry far more. Whatever you make of the hype, ...

Ad agency Anomaly has enlisted the singer to help reintroduce the 90s silhouette.

KBR’s CleanSPEND software platform enables accurate long-term analysis of carbon emissions encompassing every aspect of a project from design, to construction, operations, right ...

Trying to control a brand narrative across today’s media environment, she says, is the wrong approach. “You can’t control the narrative. You can shape it and earn relevance.” The brands that resonate ...