LINE Plus has launched ActEngine AI, a platform that deploys AI agents for customer service and sales tasks inside messaging apps.

Ford is running documentary-style streaming ads on Apple TV tied to its Formula One return, following engineers on its motorsport program.

Coca-Cola is embedding AI across its marketing operations, from campaign production to product experimentation.

If you could identify a potential customer early in their buying journey, before your competitors, what would you do? For ecommerce marketers, growth is getting harder. Search and social are evolving, ...

Netflix and NBCUniversal are experimenting with new marketing strategies to connect with audiences beyond the streaming screen. Rather than relying only on trailers, social media ads, or traditional ...

Why the future of CRM isn’t more automation, it’s better judgement. In the last year, we’ve worked with dozens of businesses. In every single one of them, without exception, what the leadership team ...

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An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the ...

As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key ...

Walmart is tightening the link between store shelves and marketing results with its Scintilla In-Store platform, as retailers push deeper into first-party data systems that connect product ...

A global survey of 5,000 consumers reveals critical changes to consumer spending amid inflation and economic uncertainty. These findings highlight current sentiment on spending and what it will take ...