WPP has announced that CVL Srinivas (Srini), country manager for India, will retire from the company at the end of March 2026 ...

From trailers to feeds, creator-led promotions now anchor film launches, reshaping budgets, discovery mechanics and how ...

How the governments choose to regulate now will determine what the creator economy looks like next.

From agentic AI product demos to client meetings, an inside look at how leaders from the major holding companies approached ...

Introducing the actor as the brand's fact, the campaign positions natural diamond jewellery as an expression of individuality ...

In 2026, scale alone won’t win. The brands that thrive will be those that orchestrate attention across the premium open ...

Sports company PUMA has appointed Nadia Kokni as vice president, global brand marketing, effective 1 January 2026. Kokni ...

India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform ...

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for ...

A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech ...

If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.

Kabi joined Amazon Prime Video in 2024, moving from Netflix where she served as director of marketing. Her return to Amazon ...