Most media rebrands in India don't fail because of bad design. They fail because the organisation mistakes the packaging for the product. by Ravanan N ...

The initiative launches first on Facebook, with Instagram slated for the next phase of the rollout ...

Campaign House will open with an exclusive interview with Cindy Rose, the chief executive of WPP, on the first day of Cannes ...

The Coca-Cola Company is set to run a global review of its media, data science and technology capabilities, in a showdown ...

FIFA has struck a deal with India's Zee Entertainment to broadcast the 2026 and the 2030 World Cup in the country, ending a ...

Visa has unveiled its latest India campaign, 'Infinitely More', and announced Shah Rukh Khan as its new brand ambassador for the market. The campaign reflects changing consumer aspirations in India, ...

OREO has announced its first-ever global snacking partnership with BTS, unveiling the Limited Edition OREO & BTS Cookies across more than 80 markets. The collaboration combines product innovation, ...

Public relations, or PR, operates across stakeholder groups and communities, and has become increasingly central to business decision-making. According to the Cision and PRWeek 2025 Comms Report, 84% ...

Hakuhodo has been appointed as the creative partner for Jindal Stainless. As part of the mandate, Hakuhodo will drive the company’s marketing and advertising initiatives, including brand strategy, ...

Pratilipi’s Double Tap Films has signed a TikTok licensing deal to distribute Indian microdrama content across four international markets.

Data can tell us what audiences clicked on yesterday. But it cannot explain why certain stories survived years and ...

Birla Opus Allwood uses a football celebration to reframe wooden furniture from fragile showpieces to everyday enablers of family life. To continue enjoying this content, please sign in below. You can ...