Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s ...

Articles written by Raviteja Dodda ...

Despite surging app usage across gaming, entertainment and AI, a Moloco report outlines that most ad budgets still orbit two tech giants. The returns lie elsewhere.

Brands and agencies are shifting from reactive to proactive strategies, leveraging AI to anticipate customer needs while navigating ethical and technical challenges.

The CCO of the AI giant focuses on product education over brand buzz.

From beauty to banking, smaller-town creators are proving cost-efficient and culturally fluent, forcing agencies to rethink ...

Research reveals that many marketers are struggling to strike a productive work-life balance, with some failing to detach ...

The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can ...

‘Bark Twain’ voices the irony of legal battles deciding its fate without ever hearing its woof.

For the first time in the history of news, Republic Media Network today launches R4Sports – The Winning Streak, presented by ...

How companies like Tata Tea Premium, Pepperfry, Medibuddy, JSW Paints, SBI General Insurance, The Baker’s Dozen, Glen ...

Bringing the world closer to the womb, Sebamed’s campaign features raw and real visuals of smiling foetuses nestled safely in ...