In its latest State of Application Security Report, Cloudflare paints a sobering picture of the internet's threat landscape in 2024. How sobering? Try 6.8% of internet traffic is malicious, up a ...

A new report out today from application security firm F5 Inc. reveals that bots now generate more than half of all web content page requests, with generative artificial intelligence providers driving ...

A new report from edge cloud platform provider Fastly suggests AI crawlers made up almost 80% of all AI bot traffic in recent months – with crawlers from Meta making up more than half of total traffic ...

Website traffic comes from various channels, including search, direct, paid, referral, and social. Search traffic is arguably the most crucial form of traffic since it connects the right audience—with ...

A new report from edge cloud platform provider Fastly reveals what it called “a striking shift in the nature of automated web traffic” with a recent analysis of traffic indicating that AI crawlers ...

Google’s AI Overviews feature has led to a significant increase in the frequency of “zero clicks” to search queries — drastically reducing traffic to news websites, according to a new report. Since ...

When multiple AI models were on the boom, and even until last month, Google was firmly saying that there was no decline in web traffic and everything is fine. However, the tech giant has finally ...

Companies like OpenAI and Perplexity have made lofty claims that their AI-powered search engines, which scrape information from the web to generate summarized answers, will provide new sources of ...

In brief: Smartphones have increasingly become the most popular way of accessing the web over the last 15 years. Now, the percentage of web traffic that comes from mobile devices has reached an ...

As Google continues to roll out massive updates, you may be looking to diagnose drops in organic traffic. A great tool to start with here (particularly if you’re in the NeverGA4 crowd or your GA4 ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As an entrepreneur and startup founder, I constantly ponder the future of technology and its ...