When I first heard the phrase “VSCO girl” from a neighbor over the summer, I had to ask her to repeat it several times, then insisted she spell it out because I simply didn’t understand what the heck ...

The VSCO photo editing app gave birth to the aptly named VSCO girl. She is a social media enthusiast who constantly uses the app to create a consistent social media aesthetic. The sentiment “pics or ...

We spoke to the brands behind Gen Z’s highly aestheticized (and widely parodied) personal brand. By Becky Hughes The 15-year-old YouTuber Emma Marie’s video “The ultimate VSCO sleepover,” posted in ...

Make way for the VSCO girl, her hydro flask, her oversized hoody, and her excellent skin care routine. Wave goodbye to the Tumblr era teen and say a big 'and i oop-' to the VSCO girl, the latest Gen Z ...

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In 2019, before TikTok's "clean girl", the VSCO girl was a noted figure. The term, derived from the app, referenced a sect of teenage girls and a distinctive aesthetic attributed to them. The VSCO ...

Four years after the dawn of the VSCO Girl, VSCO wants you to know that it’s still very much alive. Photographers and other aesthetically inclined creators still flock to the app’s suite of tools, ...

I n 2013, Joel Flory and Greg Lutze sat down for dinner at Park Tavern, an upscale bistro in San Francisco, with a third man: Instagram cofounder Kevin Systrom. Flory and Lutze had launched VSCO, a ...