The traditional purchase funnel collapses, disjointed funnel marketing campaign strategies fade into history, and integrated brand performance thinking reigns supreme.

If you follow the Iowa Legislature, you probably have heard about "funnel" week. But do you really understand it? Here's what it means. What is 'funnel' week at the Iowa Legislature? The ...

New survey finds 82% of respondents cited linear TV ads influence in online search selections. The post TVB: Linear TV Confirmed As Most Important Influence Of Consumer Purchase Funnel appeared ...