Using Both Types Of Analytics To Optimize The Customer Journey Both descriptive and prescriptive analytics play a part in optimizing your customer experience.

Prescriptive analytics has become a real competitive advantage for marketers. Here's why. Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven ...

Prescriptive analytics works with advanced data analytics such as descriptive and predictive analytics and builds on it. For example, descriptive analytics provides insights into the past by ...

Recommended For You A good example of the use of prescriptive analytics in the benefits industry is around prescription drug savings.

And it’s these hybrid data sets that prescriptive analytics utilizes to predict the future. Prescriptive analytics is the third phase of business analytics, a decision-modelling system for industry.

For example, a prescriptive analytics-driven learning management system could recommend additional material or Web sites to a student with poor performance pertaining to a specific topic.

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Prescriptive analytics, on the other hand, actually describes what action needs to be executed in the moment to optimize what will happen and deliver a desired outcome.

Data analytics is transforming the enterprise. Here's everything you need to know about one of the latest analytics trends.