Graphic designer Paula Rupolo swapped the colors of competing brands’ logos. Blue Coke, anyone? Seeing a logo that’s been in your life for years all-of-a-sudden rendered in different colors can be as ...

The combination of blue, yellow or red logos for many long-term care companies may not be an accident, according to new study results from the University of Missouri. Vendors with blue logos invoke ...

GOOGLE has one of the most recognizable logos in the world – here’s how it came to be. Since the first Google logo was created in 1997, it has donned an eye-catching design that has become synonymous ...

The anchor has become synonymous with Hope and has roots in the College’s legacy. The metaphor originated from an observation the Rev. Van Raalte made regarding the Pioneer School: “This is my anchor ...

The colors a brand employs in a logo communicate a value to consumers. This is something we take into deep consideration when creating logos or design work for clients. Colors share a lot about the ...

LOS ANGELES — The Los Angeles Rams have unveiled a brand-new logo and some familiar new colors ahead of a milestone season. The Rams’ primary colors are royal blue and yellow again after the franchise ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the ...

The Milwaukee Bucks unveiled their new colors and a logo on April 1 during halftime of the game against the Chicago Bulls at the BMO Harris Bradley Center with the introduction of a more dynamic "M" ...

BEREA, Ohio -- With the goal to "honor tradition and provide modern edge," the Cleveland Browns revealed revamped logos Tuesday with a richer orange color and a brown face mask on the helmet. The ...