The new Gap campaign comes fresh off KATSEYE's performance at Lollapalooza, a feat that the group doesn't take lightly. "It ...

Gap teams up with K-pop girl group KATSEYE for Fall 2025, reviving Low Rise denim and Long & Lean jeans with a nostalgic-meets-modern campaign.

The rising global pop sensation, KATSEYE, has entered similar territory as Sydney Sweeney, as it joined Gap’s new jeans ...

Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

GAP's latest 'Better in Denim' campaign with Katseye uses Kelis' hit 'Milkshake' to showcase inclusivity and style, sparking comparisons with American Eagle's Sydney Sweeney ad, which faced backlash ...

The shoot and corresponding short film notably include a reimagining of Gap’s low-rise, long-and-lean jeans, further proof ...

Gap is continuing to revive its dance ad format with a new spot starring girl group Katseye. The 90-second ad, created by ad agency Invisible Dynamics, sees the cast wearing a range of denim wares ...

Gap has entered the chat. The clothing company released a new jeans ad featuring the girl group KATSEYE — that is already receiving praise — after Sydney Sweeney's marketing campaign with American ...

Gap has launched its Fall 2025 campaign, “Better in denim,” spotlighting the return of its iconic low-rise styles and the ...

The girl group talks working through pre-performance jitters, dream venues, and channeling early 2000s nostalgia for Gap’s latest campaign.

From Michael Kors' sunny campaign to Louis Vuitton's first look at its beauty line, discover all the chic news to know.