YouTube has introduced new custom like button animations that change based on the genre of content. These animations appear in videos with themes such as music, film, animals, sports, and more.

Being an independent animator naturally comes with a plethora of challenges. Unsteady engagement, lack of funding, having a small or nonexistant animation team, and possibly, never having your work ...

A new report from YouTube reveals how the cratering of traditional U.S. studio animation and the aging of a digital-first audience may be expanding opportunities for independent digital animation. The ...

It's undeniable that YouTube is where culture happens. It's how people get their news, consume hours of video podcasts, and dive into fandoms that shape the way we see the world. From the U.S.

LOS ANGELES - Music videos, gaming, unboxing tech stuff and fashion videos are really popular on YouTube, but growing big-time as well are original online cartoons, drawn at home and uploaded by young ...

While Hollywood tries to figure out what to do with animation, the medium’s independent scene is apparently thriving on YouTube. A recent report from the company’s Trends and Culture team dug into the ...

After widespread outrage at the removal of “Dislike” counts on YouTube wholesale, it appears that Google is attempting to spread some cheer with a brand new “Like” button animation on mobile. It seems ...

When YouTube releases a trends report, it inevitably makes an argument about itself, and it will feel like PR. The company’s 2026 Animation Trends report is no exception, although it touches on trends ...

The internet’s great promise for filmmakers was that it would revolutionize the world of distribution, opening up untold new opportunities for creators to distribute their films to the global masses ...

Maddy Buxton, Culture & Trends manager at YouTube, discusses how creators and digital animation on the platform are global, fan-driven, popular among young adults, and driving innovation and ...