High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and ...

After being fired from his first PPC job, Jack Hepp shares how that became the foundation for his growth into a transparent, ...

Industry professionals share how they’re using AI tools without losing strategic oversight in today’s increasingly automated ...

Protecting brand integrity in PPC means aligning placements, creative, and budgets with values while preserving performance ...

Independent study reveals PPC.co’s adaptive AI models outperform Google’s Smart Bidding by up to 34% in cost-per-acquisition ...

The nationwide agency brings data-driven SEO, PPC, content marketing, and web development services to Kansas City’s thriving business ...

Pilgrim's Pride Corporation PPC is likely to register a decrease in the bottom line when it reports third-quarter 2025 ...

There are a number of common pitfalls when an outgoing CEO assumes the role of board chair. There’s role confusion, in which ...