The Trade Desk Inc. (NASDAQ: TTD) stock fell 3% Friday afternoon following an Adweek report that Amazon is offering agencies free head-to-head testing of its demand-side platform (DSP) against ...

Clinch recently announced an expanded collaboration with Amazon Ads, becoming the first third-party ad serving solution to ...

Amazon's DSP enables advertisers to purchase digital ad space across various websites, allowing for a more streamlined approach to ad buying. As the digital advertising market grows, more companies ...

A new integration between Amazon and Clinch allows advertisers to access Amazon custom audiences via a third-party platform.

NEW YORK--(BUSINESS WIRE)--XR, the leading platform for managing advertising operations, today announced a direct API integration with Amazon Ads’ Amazon DSP, enabling customers to execute ...

Generative-AI’s emergence has redirected computing demand away from CPUs toward GPUs and ASICs (application-specific ...

Judge Leonie Brinkema is ready to be done with the DOJ v. Google saga; Amazon DSP comes out on top; and Mozilla brings programmatic ads to Firefox.

Advertising is fueling Amazon’s retail gains and could pave the way for grocery to become a bigger contributor over the ...

With more signs of looming Amazon DSP competition for CTV advertising revenues, The Trade Desk, the big independent advertising demand side platform, has seen its stock take another big hit. Mid-day ...

Netflix's decision to make its ad inventory available through Amazon DSP is notable, but not surprising. This move fits squarely within Netflix's larger strategy to maximize advertiser access across ...