The revolutionary advertising product launched 25 years ago, propelling the company into the stratosphere. Could the party be ...

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In ...

Through years of developing and perfecting online marketing strategies, I have found that Google AdWords is an effective way to drive traffic to your website. Unfortunately, it can also be a huge ...

The best ads are answers to questions consumers have about products and services. That's how Vidhya Srinivasan, VP and ...

Salesforce.com CEO Marc Benioff used a dinner presentation to Boston-area customers, analysts and members of the press Monday evening to announce a new search marketing service that will allow ...

In a move that publishers and advertisers alike have described as "inevitable," Google, Inc. said it will now serve Internet Advertising Bureau (IAB) standard banner ads in addition to text ads, as ...

The Cost per Click (CPC) for a Facebook ad is almost 70% less than Google AdWords CPC. What you should understand is that Google AdWords use keywords when advertising. So, you must use an appropriate ...

On January 5, Google removed all App campaign placement data from several reports within the Google Ads API and the AdWords API. “We made this change because the data provided didn’t fully represent ...

In SKA-DAN v Bredenoord A/S, the Maritime and Commercial Court has held that Bredenoord's use of the mark SKA-DAN as an AdWord was contrary to the Marketing Practices Act. SKA-DAN, a Danish company, ...