Guideline a leading provider of Ad Intelligence and Media Plan Management technology today announced the launch of its Media Plan Management MCP Server, a new product that enables customers including ...
On Ad Age Insider, learn about media rebates and principal buying with context from WPP’s recent legal case. Ewan Larkin outlines transparency risks, incentives and what questions marketers should ask ...
AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit. Agencies across the industry, from giants like WPP to indie shop ...
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